Pipeline from the CRM you already have

Your CRM knows who to call next

ProjectSuccess reads your CRM, finds the dormant accounts and former customers worth a call, and hands each BDM a short weekly list. Every CRM change waits for your approval.

This week · call list · BDM 1
Halden Learning LtdFormer customer · last order 03.2024
Win-backICP fit 9/10Approved
Brightwater LogisticsNo contact for 14 months
DormantICP fit 8/10Approved
Northmere Health GroupPilot ended 09.2025 · no decision
Former pilotICP fit 8/101 of 2 approvals
Calder & FinchSale dropped at proposal
Sales droppedICP fit 7/10Waiting

Built for sales teams that already have more data than time

No new database to fill in. ProjectSuccess works from your HubSpot account or plain CSV exports, as messy as they are today.

01

Your rules, from your history

Timings and priorities come from your own won and lost deals and your playbook, not from a generic template.

02

Two approvals, every time

Nothing is written to your CRM until two people say yes. ProjectSuccess never merges or deletes a record.

03

Messy data is fine

Free-text countries, duplicate companies, missing owners: we flag them for you, and you never have to clean up first.

Every account has a story your team forgot

Old deals, half-finished pilots and quiet customers sit in every CRM. ProjectSuccess reads all of it and explains why each company is on the list.

26 months
since the last order

Halden Learning Ltd

Former customer · 120 staff
DealsCall notesWin-back

Bought twice, then the champion left. A new Head of L&D started in spring.

0
calls since the pilot ended

Northmere Health Group

Former pilot · 3 sites
Pilot recordEmailsFollow up

Good pilot scores, then the budget froze. Nobody owned the next step.

3
duplicate company records

Brightwater Logistics

Dormant · fits your ICP
CompaniesContactsFlagged

Three records, three owners, no contact in 14 months. We list it once and flag the duplicates.

1st
meeting held, no proposal

Calder & Finch

Sales dropped · professional services
MeetingsLost reasonRetry

Dropped at "not this quarter". Your own history says these come back after about nine months.

Companies shown are made up for illustration.

From CRM export to a call list in one week

The weekly run reads your CRM, picks the companies, and asks for approval before it writes anything.

Messy data, read as it is

  • Connects to HubSpot or reads your CSV exports
  • Translates free text into clear fields, for you to check once
  • Flags duplicates, missing owners and unclear countries

Countries are never guessed. Anything unclear goes into a short review file, not into your CRM.

"U.K." / "England" / "GB"United Kingdom
Country emptySuggest from phone
3 × BrightwaterFlagged
Owner left companyFlagged

Priorities that fit your ICP

  • Dormant companies that match your ideal customer
  • Former customers and pilots ready for a win-back
  • Even lists, shared fairly across your BDMs

Companies outside your ICP are counted once, not pushed onto your team.

Former customers14
Former pilots6
Dormant, fits ICP38
Outside your ICP212 counted

You stay in control

  • Every CRM change is proposed, never pushed
  • Two approvals before anything is written
  • A before/after copy is saved for every write

Then the dashboard shows what worked: calls, connects, first meetings booked and held.

Add task: call Halden Learning2 / 2 ✓
Update owner: Brightwater1 / 2
Set next step: Northmere0 / 2

One tool, two views

The Head of Sales sees what works. BDMs see who to call, and why.

For the Head of Sales

The results dashboard

Which lists turn into meetings, which segments wake up, and where the CRM needs attention. Weekly, in plain English.

For BDMs

A short list every Monday

A few well-chosen companies each, with the history that matters and the reason they are on the list.

Free pilot

Four weeks. No obligation.

See the results on your own CRM before you decide anything. We count what happens: companies listed, called, reached, and first meetings booked and held.

Start a free pilot →

Weeks 1–2

Dormant-account lists for your BDMs and a win-back list for the Head of Sales. One approval each.

Weeks 3–4

No new lists. Meetings from pilot calls still count, so you see the full effect.

End of week 4

A results call with the numbers. If you don't continue, your data is deleted within 30 days.

Data & trust

Your data stays yours

Built in the UK, with UK law first. EU clients are covered by a data processing agreement with an EU annex.

UK GDPR

UK law first

Built around UK GDPR. A data processing agreement comes with every contract.

TPS · CTPS

Call rules respected

Call lists keep PECR and the TPS/CTPS rules in mind.

2 × ✓

Nothing changes without you

Two approvals for every CRM change. No merges, no deletes.

30 days

Clean exit

Pilot data is deleted within 30 days if you don't continue.

Get started

Find the meetings already in your CRM

A 15-minute call tells us both whether ProjectSuccess fits your team. If it does, the pilot starts with one CRM export.